Friday, May 6, 2011


On May 5th at the California Market Center in LA was the AFINGO Fashion Forum.  It was absolutely so interesting and I am so glad I got to go.  My "boss" was out of town and couldn't attend so me, the lucky little intern got to go in her place.  It was a great experience and as I said, I learned so much about the design aspect of fashion.
Being that it's not my speciality I was a little apprehensive about going but it was all worth it in the end and I got to network, which is always great!  
The Panels: 
Ready To Launch Your Line? 
-Melissa Magsaysay (Fashion Market Editor for LA Times)
-Kristina Dechter (Editor-In-Chief of Foam Magazine)
-Jeannine Braden (Owner/Buyer for Post26)
-Heidi Merrick (Designer for Heidi Merrick)
-Rory Edelman (President/Designer for Rory Beca)
-Pamella Protzel Scott (Deisigner/Creative Director for Ella Moss)
Sustainability & Philanthropy
-Eviana Hartman (Founder of Bodkin)
-Jesse Kamm (Designer for Jesse Kamm)
-Derek A. Sabori (Founder/Head of Sustainability & Corporate Responsibility for Volcom)
-Scott Mackinlay Hahn (Co-Founder of Loomstate)
-Shaun Tomson (Former Pro Surfer/Founder of Solitude Sportswear)
Red Carpet Culture
-Andrea Bell (West Coast Retail Editor for WGSN)
-Taylor Jacobson (Fashion Stylist)
-Melanie Bromley (West Coast Bureau Chief for US Weekly)
-Sari Anne Tuschman (Editor-In-Chief for LA Confidential)
-Lori Tesoro (VP for HL Group)
-Ezra Woods (Stylist)
West Coast Style
-Zac Andrews (Senior Design Manager for Men's REEF)
-Randy Hild (EVP of Corporate Collaborations & Partnerships for Quicksilver INC)
-John Moore (Creative Director/President for The Pop Studio)
-Jenny Murray Hooks (Editor-In-Chief for C Magazine)
-Jon Warren (Creative Director for Vans)
-Amy Struck (Creative Director for O'Neill Girls)

Ready To Launch Your Line?
Sustainability & Philanthropy
Red Carpet Culture
West Coast Style
Looks like a lot of information I'm sure, but it was so interesting.  My two personal favorites were Sustainability & Philanthropy and West Coast Style.  Being from Orange County I can relate to having that "surfer" inspired lifestyle.  I also enjoyed the sustainability panel because last semester I actually wrote a paper about sustainable fashion and it taught me so much about the way consumers see "eco-friendly" clothes.  I myself am also trying to be more sustainable and have now found myself at second-hand clothing stores.  And you know the clothes aren't half bad! In fact they are cheaper and much more unique.  It was so great and I thank Macala for giving me the opportunity to go and learn so much.



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